Approach
How we design, price and manage an interior
Design first. Then managed, on your side.
Most budgets go wrong before a single wall comes down. So the order matters: brief, design, cost plan, tender, then managed works. The same twelve steps for every home. Sixteen years in prime London. Over twenty years of Dubai behind the founder.

01 · The four stages
The interior design process, in four stages.
Twelve steps in four stages, the same order for every home. First call to handover pack. We design and price the home, then manage who builds it. We stay on your side throughout.
- 01Define
We listen, then we walk the plot.
Before a line is drawn, we need two things. How you live, and what the site will allow. The first price arrives here, not at the end.
- 01The brief. How you live, who with, what the home has to do. In your words, written down.
- 02The site. We walk it together. Light, neighbours, structure, services, what can move and what cannot.
- 03The budget estimate. A first price from the brief and the site, before any drawing is frozen.
- 02Design
Concept, then detail, in the open.
Plans, visualisations and samples you can hold. Every decision that moves the price is made here, while it can still change.
- 04The concept. Proportion, shade, structure and the one move that makes the home. Drawn, then visualised.
- 05The detail. Layouts, joinery, stone, lighting and furniture, decided before the price is fixed.
- 06The cost plan. A detailed price built line by line from the drawings. Provisional sums named, not buried.
- 03Consent
Approvals handled for you.
The permissions a home needs are our job, not yours. While they run, the drawings become the ones contractors tender against.
- 07The approvals. Authority approvals prepared, submitted and handled on your behalf. Each area’s route.
- 08The coordination. Structure and services resolved with the engineers before anyone is on site.
- 09The tender. Vetted contractors price the same drawings. We compare them and advise you.
- 04Deliver
Appointed, managed, reported.
We appoint the contractors and manage them on your side. You see what we see, every week.
- 10The works. A fixed programme, one point of contact, first day to last coat of paint.
- 11The reports. A report every week, with photographs, so nothing on site is a surprise.
- 12The handover. Snagging checked for you, then a handover pack. Defects followed up with the contractor.
02 · Price certainty
Two-stage pricing, built from the drawings.
A price given before the drawings exist is a guess. We price twice, in the open. The first is a budget estimate. The second is a detailed cost plan, built from the drawings. Then vetted contractors tender against it.
From the brief and the site.
Early, before a drawing is frozen. Enough to decide whether to go on, and how far.
From the drawings, line by line.
Every room, every finish, every allowance, priced by our own quantity surveyor.
Prices you can compare.
Vetted contractors price the same drawings. We compare them line by line.

Provisional sums, named.
Where something cannot be priced yet, we say so and show the allowance. Nothing is buried in a line you cannot read.
Vetted, then appointed.
We check each contractor before they price. Then we appoint and manage them for you. One number to call.
Weekly, photographed.
A report every week with photographs of the site. You see what we see, wherever in the world you are.
Checked, then handed over.
We check the finished work against the drawings. Defects go back to the contractor, followed up by us.
03 · What you get
What you hold at each stage.
Before you commit
- A brief, in your words
- A walk of the site, together
- A budget estimate
Before the works
- Plans, visualisations and samples
- A detailed cost plan
- Tendered prices, compared
- Approvals handled for you
At handover
- Snagging checked for you
- A handover pack
- Defects followed up with the contractor
04 · Next
Start a conversation about your home.
Send the address or the plan. We will tell you, honestly, what it could become and what it would take.
Each Dubai community runs its own approvals. See the areas we work in, or the services.
