Founder

Nick Jeffries, founder of NU Projects

Interior design and project management, for Dubai homes.

Founder of NU Projects. He first worked in Dubai over twenty years ago, and lived on the Palm. He set the practice up in London in 2010. In Dubai, NU designs the home and manages the build on your side.

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Nick Jeffries, founder of NU Projects, in a navy suit by the #nu sign

01 · The story

Founded in London in 2010. Run the same way since.

Nick founded NU Projects in London in 2010. Sixteen years on, he runs every Dubai job the same way. Design it, price it, tender it, manage it.

His background is in construction and the creative industries. One side knows how a wall is built and what it costs. The other knows why a room feels right. In Dubai, that knowledge sits on your side, checking every contractor.

The practice grew up in prime West and South-West London. Sixteen years of renovating and extending homes in Mayfair, Knightsbridge, Chelsea and Belgravia. There, the standard is set by the client and the street, not the brochure.

Nick does not run it alone. Key decisions at NU are made by the team. Dubai work is designed and managed from London.

20+Years working in Dubai
2010NU Projects founded in London
16Years of prime-London design and build

02 · How he runs a job

Design it. Price it. Manage it. Hand it over.

01

Design it

Concept, then detail, in the open. Plans, visualisations and samples you can hold. Nothing is hidden in a drawing you cannot read.

02

Price it

A budget estimate first. Then a detailed cost plan and a tender. Provisional sums are named, not buried.

03

Manage it

Vetted contractors build it. We tender, appoint and manage them. Weekly photographed reports, wherever you are.

04

Hand it over

Snagging checked for you, then a handover pack. Defects followed up with the contractor, by us.

03 · The London team

The London team behind every Dubai home.

Dubai work is designed and managed from the Fulham studio. Finance, cost, services, interiors and architecture, in one place.

  • Nick JeffriesFounder
  • Sophia RomashFinance
  • Matt CoverleyQuantity surveyor
  • Wayne HockhamMEP Director
  • Jordana AshkenaziInterior designer
  • Mariana OrsiniInterior designer
  • Fernanda SasseArchitectural designer
  • Matt LeksanderArchitectural designer

Bespoke kitchens, joinery and furniture are made by Cochrane Bespoke.

“We would rather show you a concept we believe in than a photograph of someone else's house.”

Nick Jeffries · Founder, NU Projects

04 · Why Dubai

Why Dubai, a city he knows.

Nick first worked in Dubai over twenty years ago. He worked on developments through the city's first property boom. He lived on the Palm.

The 2008 crash took him back to London. There he built NU Projects into a prime-London design and build practice. Sixteen years of homes in Mayfair, Knightsbridge, Chelsea and Belgravia.

Now NU brings its London standard to homes in Dubai. Interior design and project management, on the client’s side. Authority approvals are handled for you, as they are in London.

Prime homes in Dubai are large, and the briefs are ambitious. The questions that decide them are the ones we already know. Proportion, shade, structure, material and cost. Who is accountable when the plan changes.

Visualisation of a shaded villa terrace under a timber pergola, with a pool meeting the sea
Palm Study 01 · terrace, conceptVisualisation · a study made for this site, not a photograph of a finished home

05 · Next

Start a conversation about your home.

Send the address or the plan, or just describe the home. WhatsApp us or use the form. We reply within one working day.

Start a conversation WhatsApp +971 54 328 8448

WhatsApp · +971 54 328 8448
London · 10-12 Fulham High Street, London SW6 3LQ · 020 7731 6841 · info@nuprojects.co.uk